Airtel Partners with Blinkit to Launch 10-Minute SIM Card Delivery in 16 Cities

Airtel Partners with Blinkit to Launch 10-Minute SIM Card Delivery in 16 Cities

In a bold move to revolutionize telecom accessibility, Bharti Airtel has announced a strategic partnership with Blinkit, the popular quick commerce platform, to deliver SIM cards directly to customers' doorsteps within just 10 minutes. This service, a first-of-its-kind in the Indian telecom industry, marks a significant step forward in enhancing customer convenience and digital onboarding.

10-Minute Delivery Service Rolled Out in 16 Major Cities

In the first phase of this launch, the SIM card delivery service will be available across 16 major cities, including:

• Delhi NCR (Delhi, Gurugram, Faridabad, Sonipat)

• Gujarat (Ahmedabad, Surat)

• Tamil Nadu (Chennai)

• Madhya Pradesh (Bhopal, Indore)

• Karnataka (Bengaluru)

• Maharashtra (Mumbai, Pune)

• Uttar Pradesh (Lucknow)

• Rajasthan (Jaipur)

• West Bengal (Kolkata)

• Telangana (Hyderabad)

Airtel has plans to expand the service to more cities and towns in the coming months, as per its long-term vision for better digital customer experiences.

Fast, Simple, and Seamless Activation

With this partnership, customers can now order an Airtel SIM online and receive it in just 10 minutes, by paying a nominal convenience fee of ₹49.

Post-delivery, the SIM card can be activated through an Aadhaar-based eKYC process. Customers will have the option to:

• Choose between prepaid or postpaid plans

• Opt for Mobile Number Portability (MNP) to shift from another network to Airtel

• Complete self-KYC with ease using an online activation video guide

Additionally, users can seek assistance through the Airtel Thanks App, which provides 24x7 support and customer service options. Airtel also mandates that the SIM card must be activated within 15 days of delivery to ensure a smooth onboarding process.

Leaders Speak: Customer-Centric Innovation at the Core

Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director of Marketing, Bharti Airtel, emphasized the company’s customer-first approach:

 

“Simplifying customer lives is central to everything we do at Airtel. Today, we are thrilled to partner with Blinkit for 10-minute SIM card delivery to customers' homes across 16 cities, and in due course of time, we plan to expand this partnership to additional cities.”

 

On Blinkit's side, Albinder Dhindsa, Founder and CEO, highlighted the brand’s commitment to ultra-fast convenience:

 

“To save customers time and hassle, Blinkit has collaborated with Airtel to deliver SIM cards directly to customers in select cities, with delivery in just 10 minutes. Blinkit takes care of the delivery, while Airtel makes it easy for customers to complete self-KYC, activate their SIM, and choose between prepaid or postpaid plans. Customers can also opt for number portability, all at their convenience.”

 

Why This Matters: Redefining Telecom Convenience

This partnership reflects a growing trend where telecom meets quick commerce to address modern consumer needs. In a world that values speed, simplicity, and digital-first solutions, Airtel’s new initiative:

• Reduces the waiting period for new connections or MNP transitions

• Empowers users with self-service activation

• Offers a zero-store-visit experience, which is especially helpful for working professionals, students, and those in urgent need of connectivity

• Demonstrates Blinkit’s diversification beyond groceries and essentials into digital and utility services

What’s Next?

As this collaboration gains traction, it opens up new possibilities for rapid utility deliveries—including potential extensions into broadband kits, dongles, and IoT devices. Airtel and Blinkit’s joint offering is not just a one-off innovation; it’s a sign of how India’s telecom and tech sectors are fusing to create futuristic, hyperlocal service ecosystems.

Stay tuned for more updates as Airtel continues to evolve the customer journey—from SIM purchase to activation—into a 10-minute, door-to-door experience.

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