Swiggy Unveils Pyng: An AI-Powered Marketplace for Professional Services

Swiggy Unveils Pyng: An AI-Powered Marketplace for Professional Services

In a bold move to expand beyond its core food and grocery delivery services, Swiggy has launched Pyng, a new AI-powered platform designed to connect users with verified professionals across a broad range of specializations. With this launch, Swiggy is solidifying its shift toward a "house of apps" strategy, catering to various lifestyle needs of urban consumers.

What is Pyng?

Pyng is Swiggy's latest innovation—a dedicated professional services app that brings together over 100+ verified specialists under one digital roof. From wellness coaches and financial advisors to travel planners and spiritual guides, Pyng is built to offer a reliable and curated experience for users seeking expertise in various domains.

Currently, the service is live in Bengaluru, with plans for future expansion. The platform ensures a money-back guarantee if users do not find the services valuable—setting a high bar for trust and quality in the gig economy space.

A Response to the Rise in On-Demand Professional Help

“As our lives become increasingly fast-paced, the demand for professional assistance—from tax planners and counsellors to yoga trainers—is growing across both personal and professional spheres,”

 said Nandan Reddy, Co-founder and Head of Innovation at Swiggy. He further noted that Pyng aims to provide a spam-free, trusted environment where users can find and connect with reliable experts without hassle.

The app, currently listed as Pyng Now, allows users to search and engage with professionals in categories such as:

• Health & Wellness

• Personal Finance

• Event Planning

• Travel Advisory

• Spiritual Coaching

• And many more

With AI at its core, Pyng helps match users with the most suitable experts based on their needs and preferences, streamlining discovery and interaction.

Swiggy’s Expanding Ecosystem: More Than Just Food Delivery

Swiggy’s move to launch Pyng follows a series of app-based expansions aimed at diversifying its digital ecosystem:

• Swiggy Assure, a B2B supply chain platform launched in March 2025, helps restaurants procure high-quality supplies. It directly competes with Zomato’s Hyperpure.

• Swiggy Instamart, previously part of the main app, now operates as a standalone platform for instant grocery delivery.

• Snacc, another recent addition, focuses on quick delivery of unbranded meals and snacks, with select branded items from Blue Tokai and The Whole Truth.

This "house of apps" strategy is reminiscent of global super apps, aiming to capture multiple consumer needs through tailored, standalone offerings.

The AI Edge: Personalization, Trust, and Transparency

A standout feature of Pyng is its AI-powered matchmaking, which enables highly personalized service recommendations. Users don’t have to scroll endlessly or worry about spammy listings. Each professional is pre-vetted and verified, ensuring quality and safety.

In addition, Pyng promises a money-back assurance—a strong differentiator in a space often plagued by reliability issues. This move positions Pyng not just as a marketplace, but as a curated professional assistant for everyday life.

Why This Matters

The launch of Pyng reflects a broader trend in India’s digital economy where consumers increasingly seek instant, reliable, and personalized services. Whether it's ordering groceries, planning a vacation, or finding a mental health expert, users are turning to apps that can meet these needs in real-time.

Swiggy, by tapping into this evolving behavior, is aiming to own the consumer lifestyle journey end-to-end—not just mealtime. With Pyng, it’s now moving into high-value services that can drive frequent engagement and build lasting customer relationships.

What’s Next?

If the Bengaluru pilot performs well, it’s expected that Swiggy will scale Pyng to other major metros. Moreover, the inclusion of more hyperlocal services like legal consultants, fitness trainers, and digital marketing experts could further deepen its value proposition.

Given the trust consumers already place in Swiggy for food and grocery delivery, Pyng might be its next major success story—transforming the way India accesses professional help online.