Zomato Renamed to Eternal Ltd: Deepinder Goyal Ushers in a New Era with House of Brands Strategy

Zomato Renamed to Eternal Ltd: Deepinder Goyal Ushers in a New Era with House of Brands Strategy

In a landmark shift that reflects its evolution beyond food delivery, Zomato Ltd has officially rebranded itself as Eternal Ltd, according to a statement shared by Co-founder and CEO Deepinder Goyal on X (formerly Twitter). The move underscores the company’s ambition to establish itself as a multi-vertical conglomerate, with key businesses spanning food delivery, quick commerce, B2B supply, and event discovery.

Why “Eternal”?

“When we acquired Blinkit, we internally began using ‘Eternal’ to distinguish the corporate entity from the Zomato app,” said Goyal. “We decided we’d rename the company publicly the day something other than Zomato became a significant growth driver. Today, with Blinkit’s momentum, we believe that time has come.”

He went on to describe the new name as both inspiring and daunting:

“Eternal is a powerful name. It scares me to my core. It’s a tall order to live up to. Because ‘Eternal’ carries both a promise and a paradox.”

What Falls Under Eternal Ltd?

The newly named Eternal Ltd will serve as the umbrella corporation overseeing a suite of fast-growing consumer and B2B brands:

• Zomato – The flagship food delivery platform.

• Blinkit – The hypergrowth quick commerce venture delivering essentials in 10 minutes.

• District – The stepping-out vertical focused on event discovery and entertainment.

• Hyperpure – A B2B food and kitchen supplies business serving restaurants and cloud kitchens.

A New Identity Online and in the Markets

Alongside the name change, Eternal has secured shareholder approval to migrate its corporate website from zomato.com to eternal.com. The company also plans to update its stock ticker from ZOMATO to ETERNAL, pending regulatory approval.

Blinkit Leading the Charge

While Zomato’s food delivery business remains steady, it’s the quick commerce arm Blinkit that’s turning heads. Blinkit’s year-on-year growth has more than doubled, showcasing the immense potential in the hyperlocal delivery space.

Zomato’s food delivery unit, although still a significant contributor to revenue, grew at a modest 17% YoY in Q3 FY25, reflecting the maturity and saturation of the market. Meanwhile, Blinkit and other emerging verticals are capturing new demand and wallet share.

Hyperpure & District: Quietly Gaining Ground

Zomato’s B2B supply chain platform Hyperpure almost doubled its revenue in Q3 FY25, riding on expanded restaurant partnerships and supply optimization.
At the same time, its stepping-out arm District, fast-tracked through the acquisition of Paytm’s online ticketing business, is being positioned as a promising play in the events, nightlife, and entertainment category.

Strategic Shift: From Food Delivery to Ecosystem Play

This rebranding signals more than just a name change—it’s a strategic realignment. Zomato’s evolution into Eternal Ltd mirrors the global tech trend of platforms morphing into ecosystems, each with multiple consumer touchpoints.

The company now operates with a “house of brands” architecture, with each vertical run independently, yet synergistically contributing to the group’s long-term vision.

Final Thoughts

With Blinkit accelerating, Hyperpure scaling up, and new bets like District taking shape, the shift to Eternal Ltd sets the tone for the next decade of growth. This marks a turning point—not just for Zomato—but for India’s consumer tech landscape.

As Eternal Ltd steps into the future, the name carries both a legacy and a challenge: to build something truly timeless.

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