AI Infra Startup Flam Secures $14M to Scale Mixed Reality Engagement Platform

AI Infra Startup Flam Secures $14M to Scale Mixed Reality Engagement Platform

Flam, an AI infrastructure startup pioneering app-less mixed reality (MR) experiences, has raised $14 million in a Series A funding round, led by RTP Global with participation from Dovetail and other strategic investors. This brings Flam’s total funding to $22 million to date.

Founded in 2021 by Shourya Agarwal and Malhar Patil, Flam is redefining how brands interact with audiences by delivering immersive, real-time MR experiences across digital and physical channels—without the need for downloads or redirects.

Reimagining Consumer Engagement with AI-Driven MR

Flam’s proprietary AI infrastructure enables high-fidelity 3D and MR content to load in under 300 milliseconds, making experiences frictionless and scalable across platforms. Whether on broadcast TV, mass media, retail floors, live fan events, or digital channels, Flam turns every brand touchpoint into an interactive opportunity.

“Our mission is to transform every interaction into a digital experience. This funding sharpens our focus to build the GenAI toolchain that brands and enterprises are demanding,” said Shourya Agarwal, Co-founder & CEO.
“We’re launching a full-stack enterprise suite to make brand interactions measurable, engaging, and interactive.”

How the Funds Will Be Used

The Series A capital will fuel Flam’s next phase of growth across key areas:

• Accelerate product development of its GenAI-powered enterprise suite

• Expand operations globally across North America, Europe, the Middle East, and deepen its presence in Asia

• Scale its proprietary infrastructure

• Broaden partnerships with creative studios and platforms

• Launch an integrated product suite including:

  • GenAI-driven 3D asset generation tools

  • A native advertising engine

  • Democratized MR publishing solutions

  • Real-time analytics dashboards tailored to retail, sports, media, and live events

Adoption by Leading Global Brands

Flam has already delivered measurable results for over 100 marquee brands, including Google, Samsung, Emirates, AJIO, Flipkart, Dabur, and even campaigns tied to the US Presidential Elections. According to the startup, campaigns launched through its platform have seen:

• Up to 49x higher engagement

• 4x better conversion than traditional ad formats

Investor Perspectives

“The time for mixed reality is now—and Flam is perfectly positioned to lead this transformation,” said Nishit Garg, Partner at RTP Global.
“What stands out is not just their technology but their execution speed and product vision. We believe Flam is building a category-defining company.”

Amal Parikh, Managing Director at Dovetail, added,
“Brands are looking for fresh ways to connect with audiences. Flam’s deeptech platform unlocks a new era of immersive storytelling and measurable engagement. As MR becomes essential rather than experimental, Flam is already showing what the future looks like.”

Looking Ahead

With MR adoption accelerating across sectors, Flam’s combination of low-latency infrastructure, GenAI innovation, and no-app accessibility positions it as a key enabler of the next generation of brand storytelling.

From reimagining digital marketing to transforming in-store experiences and live events, Flam is building the infrastructure layer that could make immersive content mainstream—globally.