Masoom Minawala Mehta: The Global Face of Indian Fashion and Digital Entrepreneurship

Masoom Minawala Mehta: The Global Face of Indian Fashion and Digital Entrepreneurship

By IndyaStory Magazine | June 2025

Masoom Minawala Mehta is more than just a fashion influencer—she’s a global ambassador of Indian elegance, a digital entrepreneur, and a source of inspiration for millions of young women striving to build their own brand stories. Her presence on the international stage has shown the world that Indian fashion can be both rooted in tradition and styled for the modern, global audience.

A Stylish Beginning

Born on December 17, 1993, in Mumbai, Masoom grew up with a deep interest in creativity, design, and expression. After completing her early education, she enrolled at the London College of Fashion, where her passion for styling and fashion curation truly took flight. Her internship at Calvin Klein further shaped her perspective, giving her exposure to global fashion standards early in her career.

From Mumbai’s vibrant streets to Europe’s fashion runways, Masoom has remained true to her roots while embracing the world’s top style capitals.

The Rise of Miss Style Fiesta

In the early days of India’s digital fashion landscape, Masoom launched her blog, Miss Style Fiesta, intending to share styling tips and document her fashion journey. What started as a personal blog quickly evolved into a thriving platform. Her sharp sense of style and content strategy helped her stand out, and she became one of the country’s most sought-after influencers.

Her Instagram account, @masoomminawala, currently boasts over 1.3 million followers, making her one of the most followed Indian fashion creators today. She uses her platform not only for luxury content but also to amplify the work of Indian designers and traditional artisans.

A Global Fashion Icon

Masoom’s journey has been punctuated with global milestones. She has walked the red carpet at Cannes Film Festival, collaborated with iconic luxury brands such as Dior, Jimmy Choo, Gucci, and Estée Lauder, and actively participated in Paris and Milan Fashion Weeks.

Her consistent efforts to represent Indian fashion on a global level earned her the India’s Best Luxury Fashion Blogger Award in 2019, and later, a prestigious feature in Forbes Asia’s 30 Under 30 list.

Her collaborations are known for being purposeful. Rather than mere product promotion, she focuses on storytelling—highlighting the artistry, tradition, and craftsmanship behind what she wears.

Family, Life, and Beyond

Masoom was born to Rajesh Minawala and Seema Minawala, and married Shailin Mehta in 2016. The couple welcomed their first child in December 2022, marking a new and beautiful chapter in their journey together.

Despite her packed travel schedule and brand engagements, Masoom makes it a point to stay connected with her audience by sharing honest moments from her personal life—motherhood, challenges, wins, and everything in between.

She balances her career with hobbies such as dancing and painting, which she often credits for keeping her grounded.

Not Just a Creator—A Changemaker

What sets Masoom apart from many influencers is her sense of purpose. She believes in lifting other women, empowering Indian artisans, and representing the country’s fashion industry with pride.

In her 2024 interview with IndyaStory magazine, she shared,

"Fashion is not just about what we wear—it’s about telling a story. And I want mine to tell the world how rich and beautiful Indian fashion truly is."

Her digital entrepreneurship journey has also inspired other Indian creators to think globally while acting locally. She frequently participates in international conferences on fashion, digital strategy, and women entrepreneurship, contributing her voice to crucial industry conversations.

Accolades and Achievements

Masoom’s dedication and originality have not gone unnoticed. She has received numerous accolades including:

• India’s Best Luxury Fashion Blogger (2019)

• Forbes 30 Under 30 Asia Honoree

• Digital Changemaker Award (2022)

• Featured Speaker at Luxury Fashion Summits Worldwide

Her continued efforts in merging digital content with social impact have made her a standout figure in the influencer world.

Final Thoughts

From blogging in her early twenties to becoming a global ambassador for Indian style, Masoom Minawala Mehta is a testament to what passion, consistency, and vision can achieve. With every Instagram post, YouTube video, and international collaboration, she is redefining what it means to be a fashion influencer in 2025.

Her story reminds us that style is powerful—but authenticity is timeless.